For The Love Of Chocolate by Phillip Ashley Rix

This book was beautifully laid out with pictures aplenty to story the history the author has evolved of his love of chocolate, the family links to it he has and of course his own blossoming chocolate shop business. I really enjoyed hearing especially how the business has so creatively evolved with the use of social media especially during and after covid to gain more attention and custom from online. Memphis also seems to be an area rich in culture and fun businesses to be explored further too. Not forgetting Phillip's chocolate jewels as he calls them fit right in with the bright bold lights Memphis has drawing you in it seems they're a great bold fit! There's also a fabulous detailed guide into all different types of chocolate forms and the history from decades and centuries of it being made from scratch and how the plants have various nutritional gains too not just an indulgent treat but a medicinal one too at times. With inviting photography, intriguing story of the business and passion this book is clearly showing the devotion to the chocolate business and part of the industry to thrive in.